What is Search Engine optimization? How we do SEO?

If you’re involved or working in the world of Digital Marketing, you must have heard the term “SEO” Search Engine Optimization.

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.

There is too much competition over the internet that’s why, Marketers want to optimize the ranking of their websites and try to make them rate on the first page of Google search engine.” SEO” is the need of every website, because when your site is not on ranking, then you will not get any business lead or sales from this site. So making your online presence is more important. It’s important to keep in mind that if Search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates.

What is the strategy you have to follow?

Four steps to defining and refining your SEO,

1/ Define your goals

2/ Consider your audience

3/ Create an editorial calendar

4/ Analyze and re-assess

Identify what your potential clients are searching for. Make an awesome site, make content individuals need and make it simple for them to share it.