Social media ,websites and applications allow users to create and exchange user-generated content on the web. Social media are interactive platforms where content is created, distributed and shared by individuals on the web. They allow users to create and exchange user-generated content where people talk, share information, participate and network through technologies such as blogs and social networking sites .
In the last decade, social media has become one of the most powerful sources for news updates, online collaboration, networking, viral marketing and entertainment. Some of the most popular current forms of social media are social networking websites such as Face book, which surpassed over one billion active monthly users. There are several types of online platforms classified under the vast umbrella of social media.
Social Media are the best solution for effective Marketing Communication
Powerful brands boast Face book pages with millions of fans. Social media, including social networks, makes it ever more important for companies to ensure their online exposure ties directly to their brand image and messaging. Along with television, radio, and print, social media is part of the communications ecosystem that works as a whole to create an enjoyable and seamless consumer experience across multiple channels.
The explosion of social media websites has led to the increasingly important practice of social media marketing. Social media marketing programs usually creates content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source as opposed to from the brand or company itself. Social networking sites and blogs allow individuals to repost comments written by the creator of the product.
Social media impacts financial, operational, and corporate social performance: social capital, customers’ revealed preferences, social marketing, and social corporate networking. Companies’ escalating investment in social media.
One of the most used, Face book, enhances the relations that increase loyalty via trust, customer satisfaction, perceived value, and commitment. Researches revealed that these relations are stronger for fans of the brand than for non-fans, and suggest that customer satisfaction is the strongest determinant of loyalty. This indicates a new opportunity for marketing managers to achieve customer loyalty.
Digital marketing uses internet-connected devices to engage consumers with online advertising. It is defined as the use of internet-connected devices such as computers, tablets, smart phones, and game consoles to engage consumers with online advertising.
Websites, blogs, and streaming media (audio and video) are examples of pull digital marketing. In each of these channels, users must navigate to the website to view the content. It is up to marketers to create digital content – text, images, videos, and audio – that is relevant and captivating enough to attract web visitors, increase page views, and improve search engine rankings.
The social media space has become a common place for communication, networking, and content sharing. Many companies seek marketing and business opportunities via these platforms.